Available for Remote Opportunities Worldwide

Email Marketing
Automation
Specialist

I design and build automated email systems in Klaviyo that turn subscriber behaviour into consistent, measurable revenue — for DTC and e-commerce brands that take email seriously as a growth channel.

5+
Automated Flows Built
18
Emails Designed
8x
Industry Certifications
GA4
UTM Attribution Set Up
About Me

The story behind
the specialist

I am an Email Marketing Automation Specialist based in Lagos, Nigeria, available immediately for worldwide remote opportunities. My focus is building automated email systems that work quietly in the background every day — recovering abandoned revenue, nurturing new subscribers, rewarding loyal customers, and winning back lapsed ones — without anyone having to manually press send.

I built my skills the deliberate way: by going directly into Klaviyo's live environment and building a complete automation system from scratch. Not a template walkthrough or a course exercise — real strategic decisions on flow architecture, conditional logic, engagement-based segmentation, HTML/CSS email development, and UTM attribution connected to Google Analytics 4.

Before transitioning into email marketing, I spent years in high-accountability professional environments — including as a Senior Healthcare Assistant — where documentation accuracy, process discipline, and reliable execution under pressure were non-negotiable daily requirements. These qualities translate directly into email marketing, where a misconfigured flow or a broken conditional split does not just look bad — it costs real revenue.

I am backed by eight industry certifications across email marketing, content strategy, inbound marketing, social media, analytics, and generative AI — including a Meta-certified AI marketing credential from Coursera — and a portfolio that proves I can execute, not just theorise.

Klaviyo Specialist
Flow architecture, conditional logic, engagement-based segmentation, and progressive incentive strategies — all built inside a live Klaviyo environment.
🎯
DTC & E-Commerce Focused
Portfolio project built for a DTC skincare brand — mapping every automated flow to a distinct stage of the customer lifecycle and lifetime value journey.
🌎
Remote-Ready
Self-directed, disciplined, and comfortable working independently across time zones. Available immediately for full-time remote positions worldwide.
📊
Analytics-Driven
UTM parameters, GA4 revenue attribution, and A/B testing on subject lines — every decision grounded in data, not guesswork.
🤖
AI-Augmented Marketer
Meta-certified in Generative AI for marketing — applying AI tools to personalise email content, sharpen copy, and improve campaign performance at scale.
Portfolio Project
Self-Directed · Klaviyo · 2025 · 8 Weeks

LuxeGlow Beauty Skincare
Email Automation System

A full-scale email marketing automation system designed and built entirely inside a live Klaviyo environment for a fictitious DTC premium skincare brand. Built to demonstrate professional-level strategy and technical execution across the complete customer lifecycle — from the very first subscriber touchpoint through to win-back and long-term retention.

5
Automated Flows
18
Individual Emails
HTML
Custom Dev
GA4
UTM Attribution
A/B
Subject Testing
01
Welcome Series
5 Emails
Engagement-based personalisation with conditional splits targeting openers vs non-openers. Introduces the LuxeGlow brand story, hero products, and a first-purchase incentive timed to arrive at peak subscriber interest.
50–60% Open Rate 25–35% Conversion
02
Abandoned Cart Recovery
3 Emails
Progressive incentive strategy with dynamic product imagery and urgency-driven copy — triggered at 1 hour, 12 hours, and 24 hours after abandonment. Designed to recover maximum revenue while protecting brand margin.
45–50% Open Rate 10–15% Recovery Rate
03
Browse Abandonment
2 Emails
Triggered by product page visits with no add-to-cart action. Takes an educational approach using social proof, ingredient highlights, and a soft incentive to reduce friction on first-time purchase consideration.
35–40% Open Rate 8–12% Click-Through Rate
04
Post-Purchase Nurture
5 Emails
Covers order confirmation, product usage tips, skin routine guidance, cross-sell recommendations, and review collection — designed to delight customers and drive repeat purchases within the first 30 days.
55–65% Open Rate 35–45% Repeat Purchase
05
Win-Back Campaign
3 Emails
Reactivation sequence with feedback collection targeting subscribers inactive for 90 or more days. Combines a compelling re-engagement message with an exclusive return offer and a final sunset email for list hygiene.
20–25% Open Rate 10–15% Reactivation Rate

Technical Skills Demonstrated in This Project

  • Live Klaviyo flow architecture and configuration from scratch
  • HTML/CSS custom email development with mobile responsiveness
  • Drag-and-drop email design using Klaviyo's native builder
  • Engagement-based segmentation (active vs inactive subscribers)
  • Conditional splits based on purchase history and behaviour
  • Progressive incentive strategy (0% to 10% to 15% discounting)
  • UTM parameter setup for Google Analytics 4 revenue attribution
  • A/B testing on subject lines and send timing across all flows
  • Flow timing and delay configuration to optimise deliverability
  • Automatic flow handoffs between customer lifecycle stages
📄  View Full Portfolio Project PDF
Certifications

8 Industry Certifications

Every certification was pursued deliberately — to build a complete understanding of the full ecosystem that email marketing lives inside: automation, analytics, content strategy, inbound methodology, social media, and generative AI all working together.

📧
Klaviyo Product Certification
Klaviyo
🟠
Email Marketing Certification
HubSpot Academy
📊
Google Analytics 4 Certification
Google
🌎
Foundations of Digital Marketing
Google
🟠
Content Marketing Certification
HubSpot Academy
🟠
Social Media Marketing Certification
HubSpot Academy
🟠
Inbound Marketing Certification
HubSpot Academy
🤖
Generative AI for Social Media Marketing
Meta · Coursera
Skills

Technical & Strategic Toolkit

A complete set of practical skills built through platform-level work in Klaviyo, eight industry certifications including a Meta AI credential, and professional discipline developed across high-accountability working environments.

Automation & Platforms
Klaviyo HubSpot Flow Architecture Trigger Configuration Automation Rules
Segmentation & Personalisation
Behavioural Triggers Conditional Splits Dynamic Content Engagement Segments Lifecycle Mapping
Email Development
HTML CSS Responsive Design Drag-and-Drop Builders Mobile Optimisation
Analytics & Optimisation
Google Analytics 4 UTM Parameters A/B Testing Open Rate Analysis CTR Tracking Conversion Attribution
Strategy & Content
Email Copywriting Subject Line Optimisation Inbound Marketing Content Strategy Social Media Marketing
AI & Generative Tools
Generative AI for Marketing AI Content Personalisation AI-Assisted Copywriting Prompt Engineering AI Campaign Optimisation
Professional Strengths
Remote Collaboration Process Documentation Attention to Detail Team Coordination Independent Execution
Contact

Let's work together

I am available immediately for full-time remote email marketing roles with DTC and e-commerce brands worldwide. If your brand is serious about email as a revenue channel and you need someone who can build, manage, and optimise it with precision and reliability — I would love to hear from you.