I design and build automated systems — from Klaviyo email flows that recover abandoned revenue to full CRM automation pipelines that respond to leads in under 60 seconds — for DTC brands and B2B SaaS companies that take automation seriously as a growth channel.
I am an Email Marketing and CRM Automation Specialist based in Lagos, Nigeria, available immediately for worldwide remote opportunities. My focus is building automated systems that work quietly in the background every day — recovering abandoned revenue, nurturing new subscribers, responding to leads before competitors do, and routing the right leads to the right people at the right time.
I built my skills the deliberate way: by going directly into Klaviyo's live environment and building a complete automation system from scratch, and by building a production-ready CRM and RevOps automation stack using Make.com, HubSpot, Slack, and Google Sheets. Not template walkthroughs or course exercises — real strategic decisions on flow architecture, conditional logic, webhook infrastructure, and multi-platform data synchronisation.
Marketing automation is not a career change for me — it is a return to where I started. I began my professional journey working at an email marketing startup, where I got my first real exposure to campaign strategy, subscriber lifecycle management, and the mechanics of automated communication. That experience planted a conviction I have never lost: that well-built automation is one of the highest-leverage things a business can invest in.
When the COVID-19 pandemic hit, the startup closed — an outcome shared by thousands of small businesses in 2020. Rather than wait out an uncertain job market, I made a deliberate choice to be useful where I was most needed and stepped into healthcare as a Senior Healthcare Assistant. It was demanding, purposeful work — and it sharpened qualities that transfer directly into this field: precision under pressure, process discipline, and the understanding that a missed step is never just an inconvenience.
With the world stabilised, I returned to exactly where I had always intended to be. I invested deliberately in rebuilding and expanding my skills — going deeper into Klaviyo, HubSpot, Make.com, and the full modern CRM automation stack — and built a portfolio that reflects the level I am ready to operate at now. The detour through healthcare did not interrupt my story. It made it more complete.
Today I am backed by thirteen industry certifications across email marketing, CRM, content strategy, inbound marketing, social media, analytics, no-code automation, and generative AI — and a portfolio built in live environments that proves I can execute, not just theorise.
A production-ready end-to-end CRM automation system built on Make.com that captures inbound leads and responds automatically in under 60 seconds — with zero manual intervention from the sales team. Built across two independent scenarios covering the full lead lifecycle from first touch to booked meeting, connecting seven industry-standard GTM tools in a single seamless architecture.
| Outcome | Before | After |
|---|---|---|
| Lead response time | Hours or days | Under 60 seconds |
| CRM contact creation | Manual — often forgotten | Automatic on every submission |
| Sales rep notification | Email inbox — easy to miss | Real-time Slack alert with full context |
| Follow-up task creation | Manual — inconsistent | Auto-created in HubSpot due next day |
| Booking friction | Email back-and-forth thread | One-click Cal.com link in every message |
| Lead audit trail | Manually updated spreadsheet | Auto-logged with timestamp and status |
| Booking detection | Not tracked at all | Auto-detected — CRM and Sheets updated |
| Manual steps per lead | 6–10 actions required | 0 — fully automated |
A full-scale email marketing automation system designed and built entirely inside a live Klaviyo environment for a fictitious DTC premium skincare brand. Built to demonstrate professional-level strategy and technical execution across the complete customer lifecycle — from the very first subscriber touchpoint through to win-back and long-term retention.
Every certification was pursued deliberately — to build a complete understanding of the full ecosystem that marketing automation lives inside: CRM, email, analytics, no-code automation, content strategy, inbound methodology, social media, and AI all working together.
A complete set of practical skills built through platform-level work across two portfolio projects, thirteen industry certifications, and professional discipline developed across high-accountability working environments.
I am available immediately for full-time remote roles in Email Marketing, CRM Automation, Marketing Automation, and Revenue Operations worldwide. If your team needs someone who can build, manage, and optimise automation systems with precision and reliability — I would love to hear from you.