Designed and built a production-ready, end-to-end Speed to Lead automation system handling the full lead lifecycle — from first touch to booked meeting — with zero manual intervention. The system captures leads via a Tally.so form and responds automatically within 60 seconds, 24/7. Built on two independent Make.com scenarios: a Lead Capture & Instant Response scenario firing 4 parallel branches simultaneously, and a dedicated Booking Handler scenario. Architected a Pipedream middleware layer to resolve a regional Cal.com/Make.com webhook incompatibility — a real-world production architecture decision.

• Configured HubSpot CRM to create or update contacts on every submission, prevent duplicates, map all lead source fields, set lifecycle stage automatically, and auto-create a sales rep follow-up task due within 24 hours
• Sent a personalised Gmail reply to every lead within 60 seconds of form submission — first name merged in subject line, Cal.com booking link in body — connected via Google OAuth
• Built Make.com Lead Capture scenario with a Router module firing 4 parallel branches simultaneously (HubSpot, Gmail, Slack, Google Sheets) and a separate Booking Handler scenario to keep the two workflows independent and maintainable
• Delivered real-time Slack alerts to a dedicated #new-leads channel with full lead details and a one-click Cal.com booking link on both form submission and confirmed booking events
• Maintained a live Google Sheets audit log with all lead fields, submission timestamp, HubSpot Contact ID, and status — auto-updating from "New" to "Meeting Booked" when a Cal.com booking was detected
• Architected Pipedream as a middleware layer to forward Cal.com webhook events to Make.com, resolving a regional webhook incompatibility — reducing manual steps per lead from 6–10 actions to zero

Built a complete Lead to Booking automated sales system using a hybrid no-code and code approach. Make.com handles external automation using a JavaScript Code module — replacing Set Variable modules entirely — for cleaner, more reliable logic. All 6 nurture emails are sent via Gmail through a daily Make.com scenario with Router logic that fires the correct email based on days since signup and last email sent.

• Built 4 HubSpot workflows for CRM property management, deal stage automation, booking confirmation, and re-engagement — no email actions (handled by Make.com)
• Created custom HubSpot property "Last Email Sent" to track sequence position and prevent duplicate email sends
• Engineered Make.com Scenario 2 with a daily Search Contacts trigger, JavaScript Code module for sequence logic, and 7-route Router for email dispatching
• Configured 5 smart segments in HubSpot: All New Leads, Engaged Not Booked, Hot Leads, Re-engagement Candidates, Booked Calls
• Deployed React dashboard on Vercel showing live lead data, score badges, booking status, and pipeline progress

Designed and executed a full-scale email marketing automation system for a fictional DTC skincare brand demonstrating professional-level strategy and technical execution across the complete customer lifecycle.

• Built 5 automated email flows in Klaviyo covering the complete customer lifecycle — 18 individual emails in total
• Developed all emails using HTML/CSS custom coding and drag-and-drop techniques, optimised for mobile responsiveness
• Implemented conditional logic and engagement-based segmentation to personalise messaging based on subscriber behaviour
• Configured UTM parameters across all flows for accurate Google Analytics 4 attribution and revenue tracking
• Developed a progressive incentive strategy (0% → 10% → 15% discounting) to protect margin while recovering revenue
• Set up A/B tests on subject lines and send timing to continuously optimise open rates and deliverability